TUNNA BLÅ LINJEN
For the final season of the series, we continued on the creative direction: How to stay human when
you're faced with vulnerability, violence, pain, and hatred every day? In addition to trailers and advertisements, we increased the numbers of
unique social media videos and we released the first four minutes of episode 1 before the premiere, where a major reveal sparked huge interest.
In total, we executed 189 communication efforts, generating 23 million impressions.
Team SVT Inhouse:
Staffan Lundström, Promoproducer.
Fredrik Lundh, Creative Director.
Charlie Åberg, Digital planner.
Joakim Lövberg, Dooh
Martin Setch, Social Media
Erik Nilsson, Creative Lead Key art.
Aida Amoli, PR.
Anna Haupt, Project manager.
Agencies for key art:
Joakim Söderqvist
