THANK YOU FOR THE MUSIC

The spring season on SVT 2024 was packed with music like never before. It started with Melodifestivalen and continued with ABBA's 50th anniversary and a long series of programs, concerts, portraits, and documentaries all the way to the Eurovision Song Contest. To highlight this SVT wanted to create a sense of community and pride around Swedish music. By producing a music video that’s never been done i our country before we showed that 'We are all of Sweden's music television.' We gathered Sweden's musical elite, from as many genres as possible, to perform ABBA's 'Thank You For The Music.

10 million exposures on social media. 500,000 views on our streaming service and 24 million reading opportunities were created in editorial media.