PÅ SPÅRET 2024

Since 2018, I have been responsible for the launch campaigns for Swedens biggest gameshow "På spåret. It has become a tradition to make a comedic film with the famous hosts. So far this has resulted in 8 different films with the purpose of generating interest ahead of the season premiere. This year, we focused on a cross-promotion campaign where "På spåret" met another famous tv-show "Husdrömmar".

Script, direction, editing: Fredrik Lundh & Joakim Söderqvist.